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My first Podcast on Drivecore story and Rare earth free motors evolution




My first technical podcast. Thank you, Bandhan Goyal, for hosting me for such a thoughtful conversation on your podcast.


I truly enjoyed discussing my journey, DriveCore Emobility Systems Private Limited mission, and India's opportunity to lead in rare-earth-free EV motor technology.


I hope this conversation inspires more engineers, entrepreneurs, and innovators to build globally competitive EV technologies from India. 🇮🇳


→ Why rare earth magnets are a geopolitical risk, and how ferrite replaces neodymium


→ What a permanent magnet assisted synchronous reluctance motor actually is


→ DriveCore's technology roadmap: PMSM, axial flux, and pure synchronous reluctance


→ My journey through Crompton Greaves, Korea, China, and Royal Enfield


→ What 5 years in Shenzhen taught him about mass manufacturing and unit economics


→ Why India lags on the value chain, and where PLI and policy fall short


→ The blue collar versus white collar skills gap, and the role of ITIs


→ Hairpin winding, laser welding, and the machines a motor line needs


→ The physics of axial flux, reluctance torque, and cogging torque


→ Motor losses explained: back EMF, eddy currents, Lenz's law, and copper losses


→ Why EVs need a decentralized service ecosystem to survive


→ The honest debate: are EVs really greener?



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© 2026 By Murali Krishna Uriti.

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