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I thought the EV race was about replacing ICE.The smartest brands are learning to protect both.Each EV strategy teaches something valuable.
I recently posted about Ferrari and Porsche EV strategies. Both protected their brand differently. I just came across Siddhartha Lal's strategy for Royal Enfield. Having led motor development for Flying Flea, I was naturally curious about the strategy behind it Ferrari electrifies performance. Porsche preserves driving character. Royal Enfield balances both worlds. Customers don't buy only horsepower. They buy emotion, sound, riding feel, and community. Those are engineering
Murali krishna
14 hours ago1 min read
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