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India's potholes found a new purpose.They are now selling EVs.


I never expected potholes

Becoming marketing assets.

Or technology test tracks.


Tata turned potholes into Harrier EV billboards.

Ather turned them into safety alerts. đźš—


Same problem. Different engineering thinking. đź’ˇ

Innovation sometimes starts with everyday frustration.

Good marketing starts with solving real problems.


Will AI map potholes before governments fix them?🤔


đź”” Follow me for insights on

EV technology, electric motors & Tech.


🔥 Get EV updates directly on WhatsApp –

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© 2026 By Murali Krishna Uriti.

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