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The first EV battle was range. The second was charging speed. The next battle may be manufacturing efficiency.
The first EV battle was range. The second was charging speed. The next battle may be manufacturing efficiency. Who can build better motors? With fewer rare materials? At lower cost? At higher efficiency? And at scale? Winning all four won't be easy. But the companies that do may Would dominate the next decade. If you had to pick just one challenge, which would it be? #ElectricVehicles #ElectricMotors #Manufacturing #EVInnovation
Murali krishna
Aug 21 min read


If rare-earth magnets disappeared tomorrow...Which motor technology would Power the next decade of EVs?
Imagine this. Rare-earth magnets Become unavailable tomorrow. How would the EV industry react? Would OEMs redesign their platforms? Would governments accelerate local magnet manufacturing? Would recycling become a strategic industry? Would every motor engineer revisit old technologies? I believe the future of electric motors Isn't about stronger magnets. It's about designing motors That don't rely on them. What would you prioritize? Efficiency? Cost? Availability? Manufactura
Murali krishna
Jul 311 min read


I looked at a battery swap station.Expected I would learn the technology.Learnt a business lesson instead.
During my recent visit to Bangalore. I stumbled upon a SUN Mobility swap station. Most of us think battery swapping saves time. Battery swapping changes much more. It changed my perspective. For instance... Think about a taxi. You don't buy the car. You pay only for the ride. Battery swapping Follows a similar idea. You use the battery. Someone else owns and manages it. It changes vehicle ownership. It improves fleet utilization. It simplifies maintenance. It extends battery
Murali krishna
Jul 281 min read


Let's run a thought experiment. What If Magnets Disappear Tomorrow? Would the EV industry be ready?
Imagine this. Rare-earth magnets Become unavailable tomorrow. How would the EV industry react? Would induction motors return? Would SynRM dominate? Would ferrite-assisted designs become mainstream? Would new magnetic materials emerge? Innovation isn't only about chasing higher performance. It's also about reducing dependency. If you were designing the next generation of EV motors today, The most resilient technologies are usually the Ones prepared for supply disruptions befor
Murali krishna
Jul 131 min read


As engineers, we love test results. Today a bigger test begins
Real customers. Real roads. Real feedback. I am even more excited yet nervous. Yes, Royal Enfield Flying Flea C6 customers are finally riding home. 🏍️ I was fortunate to be part of this journey. From motor development. To testing and validation. In the lab, we measure efficiency. On test tracks, we measure performance. On public roads, customers measure experience. That is the ultimate validation. Nothing more satisfying than this. What I find interesting is the owner
Murali krishna
Jun 201 min read


The leap I delayed for years.I finally chose action over comfort.I’m taking my first step into entrepreneurship.
For a long time, I wanted to- build something of my own. But I stayed in my comfort zone. This time, I chose a bold action. I recently quit my job and started DriveCore Emobility Systems Private Limited with my friend Suddipto Mandal. This feels exciting and scary together. The timing felt right. And having the- Right partner made it easier. At Drivecore, we are working to solve key EV challenges. Reducing rare earth dependency is one focus. Improving after-sales experience i
Murali krishna
May 61 min read


"E-Motocompacto" amazed me instantly. Metro to home commute solved.
"E-Motocompacto" amazed me instantly. Metro to home commute solved. Yes, solves real last-mile problems. What if my vehicle fits a briefcase? I carry it on public transport. I unfold it after I get down. I ride home easily every day. I saw Honda E-Motocompacto in person. While my visited Honda EV concept store. I felt surprised and excited instantly. I never expected it in India. Portable mobility is becoming critical today. Cities need compact transport solutions. Th
Murali krishna
Apr 291 min read
Today’s drone expo surprised me. India’s drone stack is evolving faster than expected.
Today’s drone expo surprised me. Now I am confident that India’s drone stack is evolving faster than expected. I saw strong system-level integration thinking. Motors, ESCs, and flight controllers aligned well. Lightweight composites improved thrust efficiency significantly. Battery systems focused on energy density gains. Supply chain depth is clearly improving. Use cases are expanding across sectors. Agriculture spraying is becoming data-driven. Defence drones show autonomou
Murali krishna
Apr 181 min read


Royal Enfield Flying Flea C6 is finally here. Costs ₹2.79L, ₹1.99L with BaaS.
Royal Enfield Flying Flea C6 is finally here. Costs ₹2.79L, ₹1.99L with BaaS. Big day for all of us. Proud to be on this journey. Flying Flea C6 is Lightweight at 124 kg. It uses a PMSM motor. Power is 15.4 kW. Battery is 3.91 kWh. Range is 154 km Indian Drive Cycle. 0–60 in 3.7 seconds for city use⚡ Top speed reaches 115 kmph. Charging 20–80 takes 65 minutes. Features include traction control and ABS. ABS prevents wheel lock during braking. Bookings and test rides begin
Murali krishna
Apr 91 min read
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