If rare-earth magnets disappeared tomorrow...Which motor technology would Power the next decade of EVs?
- Murali krishna
- Jul 31
- 1 min read

Imagine this.
Rare-earth magnets
Become unavailable tomorrow.
How would the EV industry react?
Would OEMs redesign their platforms?
Would governments accelerate local magnet manufacturing?
Would recycling become a strategic industry?
Would every motor engineer revisit old technologies?
I believe the future of electric motors
Isn't about stronger magnets.
It's about designing motors
That don't rely on them.
What would you prioritize?
Efficiency?
Cost?
Availability?
Manufacturability?
Sustainability?
Pic source: ABB IE5 SynRM motors website



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